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BIT – Milan 2022

BIT Milan (Italy)

This year we will have our debut in tourism exhibitions, with the aim of increasingly promoting guided tours to our vinegar factory and developing the knowledge of Balsamic Vinegar.

Most consumers have had the opportunity to try Balsamic Vinegar but almost always have a superficial and reductive knowledge of it. We therefore consider our presence at BIT as a strategic way – explains Mariangela Grosoli, representative of the fourth generation of the family – not only to meet the growing importance that food and wine tourism is acquiring but also in terms of increasing knowledge and awareness in the purchases of Balsamic through guided tours and experiences in the vinegar cellar. The sector we are targeting will mainly be leisure, to offer authentic experiences in direct contact with the culture of the territory, without excluding MICE tourism (mostly incentive tours and corporate events) and luxury“.

See you in Milan (Italy), from April 10 to 12, at Fiera Milano City, in Hall 3 at stand A30.

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